Have you been surprised to discover how difficult it can be to find clients for your editing business? When you don’t have enough clients it makes it really hard to find the confidence you need to put your prices up. But when clients are scarce you end up taking anything that comes your way, regardless of how badly it pays. You are then in a cycle of working long hours for little financial reward and no energy or confidence to search for better-paying clients. It can be tough.
I've been in the editing industry for 16 years and it saddens me to see how many talented editors there are who make a difference to their clients’ lives but don't make enough money to live on.
If editors didn’t bring value to the world then no-one would hire us. If it didn't matter whether an author’s story flows, or whether a scientist’s argument is logical or whether a business owner’s website is littered with typos then we wouldn’t be needed. But editors ARE needed. And yet many are not charging a fee that reflects their time and skills. In Boost Your Editing Income, I’m going to show you how to change the way you think about your business and your skills, which will help you charge more and hear the word ‘yes’ from more clients.
Over four weeks we will: 1) look at the vision you have for your business; 2) determine what you really want to earn in your business and work out what you really need to charge; 3) understand how having a niche can increase your income and help you feel excited about your business; and 4) create a marketing plan that you will actually implement.
But more than that, you will start to see yourself and your business differently. Having insight into your own mindset is so important when you run your own business. And I'm here to help you do just that.
Short videos to keep you focused on the tasks
In-depth workbooks that explain the theory
Worksheets that help you reflect on what needs to change
- Welcome to the course!
- How to use this course
- A message from the instructor
- Module 1 Video: Exploring your true vision to build the business you really want
- Module 1 Workbook: Bring your business vision to life
- Module 1 Q&A
- Module 2 Video: What you think about money affects your income
- Module 2 Workbook: Make your income goals achievable
- Module 2 Q&A
- Module 3 Video: Why your message is not about YOU
- Module 3 Workbook: Communicate with your ideal client
- Module 4 Video: The best marketing plan is …
- Module 4 Workbook: Create your marketing strategy
- Week 1 Q&A session (Feb 20)
- Week 2 Q&A (Feb 20)
- Week 3 Q&A (Feb 20)
- Week 4 Q&A (Feb 20)
Hi! I'm Dr Malini Devadas and I can't wait to work with you to help you grow your editing business.
I completed a PhD in neuroscience in 1997 and worked in medical research before realising I enjoyed the writing more than the lab work. I started my editing career in 2004, working inhouse at a small consultancy firm; in addition to learning my editing craft, I also learned a lot about running a business.
In 2013, I set up my own editing and writing coaching business. Since then, I have spent much time studying marketing and coaching and realising that mindset is the biggest thing holding back most sole traders. I work as a coach so that I can help other editors increase their income by valuing their own skills and taking marketing action.
In this course, I have included the concepts that I think are fundamental to running a business. Until we are confident about why we set up our business and who we want to help, it will be difficult to do effective marketing.
Geneve Flynn, Author and editor
Dianne Wadsworth, Gumhill Proofreading
Karin Hosking, Editor
Antonn Park, Blue Flower Editing
Susi Bailey, Editor and proofreader
Can I get a refund if I change my mind?
I am proud of the course I have created and have seen from previous participants that if you do the work you can make big changes in your business. However, if, after doing the first module, you decide that this course is not for you, please email me at firstname.lastname@example.org before 17 May 2020 with your completed workbook for Module 1 and I will refund your money. After this date I cannot offer a refund, so please think carefully before you purchase this course.
I'll be away for some of the next 4 weeks. Does that matter?
No. You get access to the course for the life of the program (which I'm anticipating to be for many years to come) so you can work through the course material when it suits you.
I still have questions. Can you help me?
Sure! Send an email to email@example.com and I'd be happy to discuss the course further with you.